Pure-formance Firm Hold Gel check stock flexible hold provides a “memory”

flexible hold provides a “memory” factor

strengthens hair structure and repairs surface damage while increasing shine and color retention

Does not irritate the skin

Its weightless yet hydrating texture absorbs quickly and provides a visibly lifting effect

and polished—like a spa day for your hair

Pure-formance Firm Hold Gel check stock flexible hold provides a “memory”Aveda Men Pure formance Firm Hold Gel 150ml 5oz The Aveda Men Pure formance Firm Hold Gel is a lightweight styling gel designed for men. It provides maximum hold, control, definition, and shine to your hair without any unwanted build up or flaking. The gel is perfect for those who want a firm hold and control for their hair. The conditioning formula of the gel provides a natural shine to your hair and keeps it moisturized. It doesn't weigh down your